Published August 25th, 2008
An example of a flipchart sketch used in a management meeting
Sketches are atmospheric and help quickly visualize a concept. They present key features, support reasoning and arguing, and allow room for own interpretation. Sketches are heavily used by architects and urban planners for analytical and design tasks and to communicate ideas or visions. Another type are instant napkin sketches, for example to explain the way to a specific place, which is heavily used in Tokyo. In business sketches can be used to draw on flip charts and to explain complex concepts to a client in a client meeting.
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Published August 25th, 2008
An image can trigger emotions (copyright www.2sekmanager.ch)
Images are representations that can visualize impression, expression or realism. An image can be a photograph, a computer rendering, a painting, or another format. Images catch the attention, inspire, address emotions, improve recall, and initiate discussions. Images are instant and rapid, instructive, and they facilitate learning. A subtype are visual metaphors. They support recall, lead to a-ha effects, and support reasoning and communication.
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Published August 25th, 2008
Tubemap from www.vasp.ch
Maps represent individual elements (e.g., roads) in a global context (e.g., a city). Maps illustrate both overview and details, relationships among items, they structure information through spatial alignment and allow zoom-ins and easy access to information. Maps generally have a scale that determines the size of an object represented on the map in relation to its actual size. Some maps are not scaled, for example the tube map that uses a visual system that distorts the real distances to obtain a more readable map. The features on a map depend on the maps purpose: a road map displays roads, a tube map shows the tube system, and thematic maps represent thematic entities. Further examples of maps are inter-active satellite maps (Global Positioning System, GPS) combined with superimposed layers of location based information (e.g., restaurants, shops, history of a building) for car drivers or users of mobile devices.
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Published August 25th, 2008
Scan of and 3d prints can also be used in marketing
Objects exploit the third dimension and are haptic. They help attract recipients (e.g., a physical dinosaur in a science museum), support learning through constant presence, and allow the integration of digital interfaces. Many cities have a wooden three-dimensional model of their city, but often only of their core cities. An impressive model is the model of Shanghai. The creation of such models is expensive and time consuming. Despite all the wonderful possibilities of virtual reality applications, the qualities of a physical model still attracts us more and are more suitable for gaining an overview and understanding spatial relationships. As soon as we need to work with the model and switch on or off different layers of information, a virtual model can become more powerful. Such a virtual three-dimensional model annotated with additional information (e.g., Google Earth) could be used to simulate all kinds of information (weather, history, people, cars, etc.) or to simulate temporal data, such as potential future development scenarios.
Overview on various techniques to create 3D prints: www.3dprint.ch
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Published August 25th, 2008
Treemap tool. Download and test the tool from macrofocus.com
Interactive visualizations are computer-based visualizations that allow users to access, control, combine, and manipulate different types of information or media. Interactive visualizations help catch the attention of people, enable interactive collaboration across time and space and make it possible to represent and explore complex data, or to create new insights. Interactive geographic information systems are appreciated by the general user and have lately been used by companies or portals as an orientation layer to map additional information, such as hotels, cafés or instant mapping of the amount of rain that is falling, be it integrated into websites or into board computers of cars. The figure shows a tool to explore abstract data (i.e., budgets) with different filtering criteria. Sliders can be used to interactively filter the dataset. This kind of visualization allows to explore a larger amount of structured data. It is good for analytical purposes, but too complex for the communication to the general public or different stakeholders. Another subgroup of this type are interactive animations, fly-throughs, or movies that need a story board. Another example of interactive visualization is augmented reality, which means superimposing relevant information in real time on windscreens of cars or special eye glasses.
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Published August 25th, 2008
Vasp datatetecture GmbH combines consulting and visualization skills. The company develops customized visual approaches to solving problems in business. The main areas of competency are: Visualizing knowledge, supporting sales and marketing efforts, managing and reducing complexity, education and training material, unique pictures for advertising campaigns, illustrations for magazines.
http://www.vasp.ch
http://www.vasp.asia
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Published August 25th, 2008
XPLANE is a visual thinking company. XPLANE creates information-driven communications. They also offer Visual Thinking Workshops.
http://www.xplane.com/
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Published August 25th, 2008
Conference for the Visual Thinking Community in Europe.
Venue: Crowne Plaza Berlin City Centre, Berlin, Germany
http://www.vizthink.com/index.php?option=com_frontpagepro&Itemid=124
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Published August 25th, 2008
Thinkmap is a SDK for customers who want to develop applications for using their own data. The company has developed a visual thesaurus. Just test it to find out how it works.
http://www.visualthesaurus.com/
http://www.thinkmap.com/
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Published August 20th, 2008
Interested people are invited to the open house jubilee party, dated 27th of August 2008 at the main office of vasp datatecture GmbH (www.vasp.ch)
Download Flyer
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